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Expat Careers & Businesses: Storytelling about Your Brand Online and Offline
For today’s post I’ve interviewed friend, colleague and fellow personal branding strategist Bernadette Martin about her new book Storytelling about Your Brand Online & Offline. The book explains...
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Tips to Find Your Target Audience for Ultimate Career Success
We’ve discussed the importance of extracting your brand through the 360 Reach personal brand assessment and personal brand consultation. What are the next steps, though, in leveraging your personal...
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Top 5 Social Media Platforms for Career Management
How Social Media has Changed the Job Search I created this video (click hyperlink “How Social Media has Changed the Job Search” to view) originally to demonstrate some pretty fascinating statistics...
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Expat & International Careers: Social Media is Potentially 6 Times More...
How important is social media to people building expat or international careers? Very. Back in August of 2009 I blogged about the fact that social media is not a fad – its here to stay. It’s not only...
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Be Digitally Distinct and Physically Present
Can you imagine going a week without access to your Facebook, Twitter, Google+, or You Tube accounts? Some of us actually make a conscious choice to take some time away from posting on a wall,...
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Maximize Facebook New Changes for Your Personal Brand
Facebook has recently made a lot of changes to its platform, with some speculating that most of them are countermoves to the features that Google+ is offering. Though Google+ continues to grow in...
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Pssst, what’s the password?
This past week a story started circulating that managers were asking for employees or job candidates for their Facebook passwords. An employment lawyer would answer this better, but I am fairly sure...
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If You’re Not Seen, Are You Not Heard?
How often have you heard “you need to be on Facebook”? With Facebook being the largest social networking site in the world, won’t you miss out on a lot of opportunities to connect with people if you...
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Taking Time Out to Create New Habits
I recently returned from a 5-day meditation retreat outside of Kyoto, Japan. Meditation used to be a regular part of my life a few years ago, but has unfortunately taken a back-seat. Other things have...
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Facebook Content, Context, and Your Personal Brand
Personal Branding with Facebook Social media has become one of the most effective outlets for word of mouth marketing. It provides the venue to interact, discuss, and communicate with a broad audience....
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